Manage For Profit Not For Market Share A Guide to Greater Profits In Highly Contested Markets eBook Hermann Simon Frank F Bilstein Frank Luby PDF-Viewer ZEH

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Manage For Profit Not For Market Share A Guide to Greater Profits In Highly Contested Markets eBook Hermann Simon Frank F Bilstein Frank Luby Online lesen Manage%20For%20Profit%20Not%20For%20Market%20Share%20A%20Guide%20to%20Greater%20Profits%20In%20Highly%20Contested%20Markets%20eBook%20Hermann%20Simon%20Frank%20F%20Bilstein%20Frank%20Luby

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Manage%20For%20Profit%20Not%20For%20Market%20Share%20A%20Guide%20to%20Greater%20Profits%20In%20Highly%20Contested%20Markets%20eBook%20Hermann%20Simon%20Frank%20F%20Bilstein%20Frank%20Luby

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How do companies in mature markets—where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by—achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, rather than created, an additional profit potential.

In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more.

A convincing counterargument to the reigning market share dogma, this book outlines the new mind-set and tools managers will need to bring their companies closer to peak profit performance.
ebook,Hermann Simon, Frank F. Bilstein, Frank Luby,Manage For Profit, Not For Market Share A Guide to Greater Profits In Highly Contested Markets,Harvard Business Review Press,Industries - General,BUSINESS ECONOMICS / Corporate Finance / General,BUSINESS ECONOMICS / Industries / General,Business Economics,Business / Economics / Finance,Business strategy,Business/Economics,Corporate Finance - General,GENERAL,How-to/Do-it-yourself,INDUSTRIAL ECONOMICS (GENERAL),Industrial management,Industrial management;Case studies.,Industries - General,Non-Fiction,PROFIT SHARING,Profit,Profit.,Profit;Case studies.,Scholarly/Graduate,United States,BUSINESS ECONOMICS / Corporate Finance / General,BUSINESS ECONOMICS / Industries / General,Corporate Finance - General,Business / Economics / Finance,Industrial Economics (General),Profit Sharing,Business Economics,Business/Economics,Business strategy

Manage For Profit Not For Market Share A Guide to Greater Profits In Highly Contested Markets eBook Hermann Simon Frank F Bilstein Frank Luby Reviews :

How do companies in mature markets—where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by—achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, rather than created, an additional profit potential.

In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more.

A convincing counterargument to the reigning market share dogma, this book outlines the new mind-set and tools managers will need to bring their companies closer to peak profit performance.

ebook,Hermann Simon, Frank F. Bilstein, Frank Luby,Manage For Profit, Not For Market Share A Guide to Greater Profits In Highly Contested Markets,Harvard Business Review Press,Industries - General,BUSINESS ECONOMICS / Corporate Finance / General,BUSINESS ECONOMICS / Industries / General,Business Economics,Business / Economics / Finance,Business strategy,Business/Economics,Corporate Finance - General,GENERAL,How-to/Do-it-yourself,INDUSTRIAL ECONOMICS (GENERAL),Industrial management,Industrial management;Case studies.,Industries - General,Non-Fiction,PROFIT SHARING,Profit,Profit.,Profit;Case studies.,Scholarly/Graduate,United States,BUSINESS ECONOMICS / Corporate Finance / General,BUSINESS ECONOMICS / Industries / General,Corporate Finance - General,Business / Economics / Finance,Industrial Economics (General),Profit Sharing,Business Economics,Business/Economics,Business strategy

Manage For Profit, Not For Market Share A Guide to Greater Profits In Highly Contested Markets eBook Hermann Simon, Frank F. Bilstein, Frank Luby

 

Product details File Size 1531 KB Print Length 244 pages Page Numbers Source ISBN 1591395267 Publisher Harvard Business Review Press (March 21, 2006) Publication Date March 21, 2006 Sold by  Services LLC Language English ASIN B000SEPC5G

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